Mission statements are important because they focus a team on its primary customers, functions and values. Consulting teams and client organizations alike can be strengthened by establishing or clarifying their shared mission statement. Exploring these four questions, in sequence, individually, and then as a group can help.
1. What services or functions do we perform?
2. Who are the main clients of our team? (In other words, who benefits most from our services?)
3. What makes the team unique?
4. What are the values we want to be known for?
In a workshop setting, these questions can be explored using index cards, Post-Its, pin-boards, or via other means that generate individual answers first, then group answers.